Frontiers and Best Practice in Influencer Marketing
Online panel discussion and question and answer session.
Date and time
Location
Online
About this event
A panel of Influencer marketing practitioners and analysts will discuss the frontiers of influencer marketing in 2022 and the challenges and needs for best practice as influencer marketing expands. The panel includes members of the Influencer Marketing Steering Group of the Branded Content Marketing Association, lawyers and academics including members of the Branded Content Research Hub at the University of the Arts London. Speakers: Shannon Walker, Founder, Social Disruption; Patrick Lindon, Director of Partnerships, open Influence; Gordon Glenister, Branded Content Marketing Association and Dr Sevil Yesiloglu, University of the Arts London (UAL); chaired by Prof Jonathan Hardy.
This panel discussion is part of the 2022 events series hosted by the Branded Content Research Hub at the University of the Arts London.
The Branded Content Research Hub explores content that is funded or produced by marketers. We investigate branded content practices and regulation, engaging international academics, industry practitioners and professional bodies, regulators, policy stakeholders and other civil society interests. The BCRH is housed in the Media School at the London College of Communication, part of University of the Arts London.
Disclaimer: Live event may be recorded and made public on LCC YouTube channels afterwards. By attending a live event, guests agree to their contributions being captured and used for this purpose.
Zoom Privacy Notice: This event will be hosted on Zoom. UAL's Virtual Event Privacy Notice sets out how your personal information will be collected and processed when you register and attend a UAL virtual event on Zoom.